Strong business relationships are built through face to face conversations and one-on-one connections. However, creating the opportunity for your sales and marketing team to personally speak with decision makers and potential clients can be a struggle. All too often our customers tell us that their teams are too busy working on current projects to seek out and cultivate good leads. This is where hosting a live event with ProScout can bridge the gap between your marketing team and the list of names you want to be working with.
The ProScout team has a wealth of experience planning and executing unique, value-based events that allow our clients to connect with good leads in a way they wouldn’t otherwise be able to. Keep reading to learn more about what planning a live event with ProScout looks like and how it can move you closer to your next big sales opportunity.
Planning a Live Event with ProScout
The most successful live events start with a strong list of potential business leads. The more details you have on your target guest list, the better. These events are designed to help you build relationships and have meaningful conversations with the companies you want to be working with. We often recommend events designed for approximately 15-30 people to ensure your team can connect with everyone in the room on a personal level.
Next, the ProScout team will work with you to determine what type of event best meets your needs. We often recommend lunch and learns, happy hours, and seminars centering around an enticing keynote speaker to get people in the door. The type of event we recommend hinges on your guest list, strategy, and the nature of your business. Our experts can help plan and host your event from venue to menu, eliminating stress and ensuring your event is well attended. We will extend personalized invitations to each name on your list, emphasizing the value of your gathering and the benefits of your business.
Hosting a Live Event With ProScout
On the day of your event, you can rest easy knowing that the ProScout team has all potential mischief managed. This allows you to walk into your chosen venue with confidence and a clear head, ready to engage marketing leads and highlight all the reasons your leads should be working with you. Throughout your scheduled event, our team will ensure that any catering or venue issues are under control, leaving your marketing team free to work the room and convert leads to sales.
Lead Generation Services Continue After the Event
ProScout’s work isn’t over when the event comes to a close. When your get together is over, our telephone scouts in our lead generation call center get back to work, continuing the conversations that will help you generate leads. Our team will reach out to everyone who attended your event, highlighting the value of your business. We’ll arrange meetings with the CEOs and business owners you want to work with. Our telephone scouts will also connect with those who weren’t able to attend the event in an effort to schedule alternate ways for you to sit down and discuss what your company has to offer.
Let’s Plan Your Next Successful Live Event Together
Are you ready to plan a successful business live event in the Nashville, TN or Chattanooga, TN area? Give us a call at 423-567-5467 to learn more about how ProScout’s lead generation techniques can grow your business through open doors and meaningful connections.