Any smart CEO understands that without strong business leads, an organization cannot branch out and grow. New leads generate new clients, breaking you into different markets and opening up fresh opportunities. But getting those leads can be another story, and one that may seem overwhelming at times. Who do you target? How do you contact them to discuss the value of working together? And how do you know for sure that a new lead is a strong one?
The experts at ProScout specialize in lead generation services and business connections. We want to help you understand what differentiates a good business lead from a weak one. Keep reading to learn more about how to identify good leads and start conversations that just might turn into exciting potential growth for your business.
A good lead starts with a wealth of information and a strong understanding of the value proposition you have to offer each potential new client or lead. Start by targeting the companies you want to work with. Next, research who your prime contact at each organization should be – the more you can find out about their position and their history with the company, the more data you have to work with. 95% of the time you can obtain an individual’s email address and work phone number from the company website. When that doesn’t work, a quick Google search typically does the trick.
One you have your lead identified, keep digging until you’re confident you have a strong “hook” to use when you make the call. Doing your homework can make the difference between a weak and strong lead, affecting the future of your business. Going in with more information ensures the success of both your conversation and the outcome of your relationship. As you do your research, keep a clear list of what you have to offer each lead on an individual and specific basis. No moment of homework is wasted when researching a new business lead.
All this research takes time – time you could be spending in other areas of your business. This is where the experts at ProScout come in, saving you time and ultimately money. Our passion lies in bringing together our clients and strategic partners, opening new business opportunities by building real relationships. ProScout understands that these relationships are the true foundations of successful business and we will work to bring you strong new leads that align with the goals you’ve set for yourself.
Our scouts can take your prospective clients and quickly convert them into marketing leads you can use right away. We do this through telephone scouting, marketing leads, data scouting, direct mail scouting, and well-planned collaborative business events. ProScout serves clients in Nashville, TN, Knoxville, TN, and beyond. Contact us today at 423-567-5467 and let ProScout deliver you the marketing leads you need to build relationships and in turn, the future of your business.