It’s true – not all networking events are created equal. In fact, some networking events are boring. This doesn’t mean that all collaborative events are pointless, however. On the contrary, establishing a network by sharing a physical presence with others is one of the best ways to get new business, establish profitable relationships, learn more about your industry, and share what you know with others. Let’s further explore why networking works.
The Human Connection
In a digital world, gathering plenty of online leads is a necessity. The internet has made it possible to virtually connect with people across time zones in the blink of an eye. Every industry has undoubtedly benefited from this expansive technology. However, it’s difficult to establish and maintain lasting relationships with a digital barrier separating both parties. As much as real-time video call providers have improved, there is no substitute for a physical face-to-face interaction.
If nothing else, networking events facilitate these real-life interactions. People can converse, eat and drink together, and even participate in fun activities with one another. Simply being in the same room as another human being increases the chances of finding valuable new leads.
Shared Experiences Matter
People maintain relationships with others in multiple ways. One of the strongest ways is by having shared experiences. As mentioned above, networking events provide the time and space for people to participate in memorable events, including games, competitions, and other interactive entertainment.
Sharing experiences with others establishes and strengthens human bonds. These experiences also give people something to discuss and analyze at a later time, so it will be easier to start and maintain conversations with fellow guests. The more experiences you share with potential leads, the deeper your connection will become.
Collaboration is the Key to Success
Ultimately, the main purpose of networking events is to bring people together who might bring value to the other party in some way. Businesses succeed by forming these symbiotic relationships. There’s no better way to generate new business leads than by surrounding yourself with those in your industry or related industries.
At these events, you might come across another person or company who can provide you with a beneficial service or product. Conversely, you might find someone who could benefit from your offerings. Ideally, both parties can benefit each other, thus establishing a collaborative framework. While these relationships can be established in other ways, such as via email or phone call campaigns, the face-to-face, interactive nature of networking events encourage people to reach out more directly and respond to a worthwhile pool.
Reputation and Recognition
Finally, you want to make yourself known. Showing up at relevant events is a key component in this pursuit. It’s imperative to put a face to the name of your business. The more you make yourself available, the more recognizable and trustworthy you will become. Skipping out on such events might lead your peers to look down upon you or ignore you outright. If you want to make and maintain more business leads, you have to be a part of the conversation, quite literally.
Think about the connections you want to make. Would you rather team up with a group who remains in the shadows during collaborative events? Or would you prefer to strike up a friendship with those faces you’ve seen three or four times at different locations? For most people, the answer is clear. Be there, and be engaged!
Networking takes place in both the physical and virtual worlds. However, collaborative events are still the most potent way to build important relationships. Do not underestimate the power of human connection or shared experience. Businesses and people operate at their fullest potential when teaming up with others. Make sure to attend or host these events whenever possible. If you decide to host a collaborative event, reach out to the professionals at ProScout Lead Generation. We will assist you in crafting an invitation list, reaching out to guests, and coordinating the event from start to finish. Contact us at our Chattanooga or Nashville offices to learn more about our services and mission!