Leads vs. Relationships
- Leads are commoditized and cheap
- People talk all the time about needing leads
- They think about quantity based
- Quality over quantity, especially for high ticket items
- Leads are generated over marketing activities (SEO, LinkedIn, etc.)
- How much am I spending monthly on marketing?
- Is that marketing developing leads that are generating relationships?
- Are you work those relationships to convert them into opportunities to create ROI?
- Relationships take time, effort, and energy.
- You must ride the ups and downs of a relationships.