If you’re looking to capture market share through acquisitions or end users, the market analysis drives the entire project and direction of the campaign. It is crucial to think through the Who (do we want to contact – Geographic Region, Job Title, Employee Size, Industry vertical, Etc.) and What (product or service). It’s imperative to identify targets that line up with your culture and target profiles. There’s nothing worse than chasing after the wrong company (size does match, culture doesn’t match) and wasting time and money. Market analysis is the due diligence process before executing a successful campaign. This process allows us to know what the opportunities are prior to constructing a campaign.