We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses approach this marketing staple. A business must optimize its call campaign strategy according to these changes.
When it comes down to it, though, the main ingredients for an effective call campaign remain the same: the right prospects and the right pitch. As you craft your new call campaign, here are some factors to keep in mind to ensure success.
Use Data and Inbound Tools to Find Your Audience
Every business has a certain audience or demographic best suited for its products or services. These potential leads may range from very niche to broad and varied. Still, a call campaign can’t get its legs without key information on who and where it should turn its focus. This is where internet algorithms come in handy.
Using data scouting techniques, businesses can gain valuable insights on the type of person most likely to show interest. Of course, the data might show that more than one type of person should be targeted. Knowing this helps businesses craft strategic pitches for each type of profile.
Data scouting also optimizes inbound marketing techniques for generating leads and phone calls. Businesses can use keywords and other search engine optimization (SEO) strategies to bring internet users to their landing pages. From there, these users should easily find the business’ phone number.
Cold Calling with Consideration
Cold calling lead generation becomes much more effective when a business has access to a pool of optimal prospects. Before dialing all these numbers, however, a business should take some other factors into consideration. The day of the week and time of day makes a big difference in how responsive a prospect might be. For instance, Wednesdays and Thursdays seem to be the best days to send out cold calls. When it comes to time, between 4 and 5 PM typically garners the most attention as the work day winds down.
Should a call go to voicemail, a business should come prepared with a succinct and strategic message that reaches the needs of that type of prospect. Doing so won’t always yield a call back, but it certainly increases the chances of one. No matter what, cold calling can seem like an uphill battle, but it’s still a key component of a successful call campaign. This is especially true if these calls are informed by relevant data about prospects and general human behavior.
Personalize Your Pitches
Whether you’re outsourcing services from a cold call center or receiving calls from inbound marketing strategies, you want to grab the prospect right away. The pitch is the heart and soul of a successful call campaign. It doesn’t matter how many people you talk to if none of them buy what you’re selling. The reason phone calls are still so effective is because they connect one human to another. Knowing this, you should personalize your pitches as much as possible.
Of course, for efficiency purposes, you’ll have a script on hand. However, these scripts can be modified as the call goes on. Don’t rely on the words on paper, just use them as a helpful tool for making the points that will best reach the potential lead or close the sale. Additionally, you may have several scripts, each one optimized for different types of prospects. The more you can hone in on the traits and habits of these prospects, the better chance you’ll have at connecting with them.
Start Building a Successful Call Campaign Today
At ProScout Lead Generation Services, we understand that making human connections is the heart of any business’ success. With our data scouting technology, automated algorithms, and focus on people, we can help your business optimize its lead generation strategies and craft a powerful call campaign. Contact us at our Chattanooga or Nashville offices to learn more!